Welcome to My Sewing Hints Page

A place to find hints, tips, techniques and guides on common and not-so-common sewing tasks as well as advice from my own experience selling online.


Thursday, April 30, 2015

What If An Online Seller Doesn't Send Your Purchase

I'm seeing this more and more in forums. Someone orders something from an online shop, then never receives their item. Sometimes it's a legitimate reason and the seller got a huge number of orders and is getting them out as quickly as they can, but unfortunately, sometimes it's also a case of just a bad seller. This doesn't mean you're out both your item and your money, however. This will focus mostly on Etsy, as that's where I have most of my items listed and do the most business besides my website, but will contain some info on eBay as well.

First, Contact the Seller

First of all, try to contact the seller. If it's through eBay, Etsy, or another venue, try to contact the seller through their messaging system as well as email. If you paid by Paypal, check the details in your payment and see if there's another email address listed there and try that one as well. eBay will also supply phone numbers with the order, so you can try to call them. You can also check Facebook to see if they have a business page and leave a post there. If you've made several attempts to contact the seller and have received no response and seen no updates on your order like a shipping notification, then it might be time to move onto the next step.

Most selling venues have a limited amount of time that you can open a complaint (or case) with them against a seller. On Etsy it's 60 days and on eBay it's 45 days, so watch your calendar closely and don't let that time expire before taking action.

What if They Try to Just Cancel the Order?

If a seller tries canceling a sale on Etsy to keep you from opening a complaint against them, you will have about 48 hours from the time they submit the cancelation to leave them a review on the sale. If there was a processing time on the order, and they cancel it before that time has passed, you will not be able to leave them a review. If the review window is open, however, and you get an email saying they've canceled the order, then I would suggest getting a review up as fast as you can. Once the transaction is canceled, the review will remain, so other potential buyers will see there was a problem. If you paid for your item through Etsy's Direct Checkout, the seller has no choice in refunding you in full as Etsy processes the refund as soon as they cancel the sale. If you paid by Paypal, Etsy only asks the seller if they refunded and a seller can easily mark "yes" even if they didn't, and Etsy will allow the seller to send the cancelation request through.

How Do I Get a Refund if I Paid By Credit Card?

That being said, if you do not receive your refund from the seller through Paypal, you still have some options. First, contact Paypal and open a complaint for "item not received". You can do this two ways. First, find the transaction in your account and click on the "Details" link. On the next screen, scroll down to the bottom and there will be a link that says "Report a problem with this transaction". Click on that and follow the steps. The second way is to call Paypal and provide them with the date of the sale, amount, and who it was sent to so they can find it in your account and start the process. Paypal allows 180 days from the date of purchase to file a complaint on a transaction.

Another option, if you paid by credit card either through Paypal as a guest or through someone's website and their own payment processor is to contact your credit card directly at the number on the back. Some credit cards will only allow 90 days, others will allow as long as 6-12 months to file a complaint. Again, here, you're going to need the date of the sale, amount and who it was paid to.

A legitimate seller will answer your emails and either let you know why your item is delayed or when it should be shipping out. I keep a whiteboard calendar in my workroom with all of my orders tracked on it so I know about when I'll be working on each item. When someone contacts me and asks for an update, I can find their order very quickly and tell them within a day or two what day I'll be making it and when it'll ship. If a seller isn't holding up their end of the transaction and seems to be stalling you, then make sure you take the steps to protect yourself and secure your refund.

Tuesday, April 28, 2015

Successfully Selling Online

I've been selling online for many years. When my daughter was little, I would make her costumes. Eventually, she outgrew them, and most still had lots of wear left in them and were in good shape, so I listed them on eBay thinking I could make a little extra money off of them. Within a month, I was inundated with messages and emails from people asking if I could make the same thing in different sizes. Within 3 months, I had enough orders coming in that I quit my full time job and made costuming my work. I've not done it in varying degrees of full and part time for the last 16 years, so I've learned a lot of lessons and what to do and not to do to be successful. I thought I'd share some of those experiences here.

While this will mostly apply to those who sew or make other handmade items, the basics can apply to most every online seller (I say most because there's always an exception).

First, know how the platform you're selling on works.

eBay


eBay has changed a lot from when I first started selling there, and I'll admit I'm not up on all of their rules now since I rarely use them anymore. eBay does provide a very well known name, and most people think to check there first. If you do want to sell there, be aware of their fees. They do provide 50-100 free listings each month, with some exceptions, but their final value fees are fairly high. They also charge different fees for different categories. The final value fee will be 10% of the item's value, up to a cap of $750.

You can view the entire breakdown of eBay's fees here: eBay Fees

Titling on eBay, you want to make sure you use good, descriptive words that will accurately tell what your item is. Just titling something as a "brown shirt" isn't going to get you good search results. You want to make sure you're going to get as high up in the search results as possible. Using "Mens Lg Large Brown T-Shirt Cotton New Designer" is going to get you much more attention.


Etsy



Etsy is constantly growing and have started making more improvements lately. Etsy is also limited in what's allowed to be sold there. Only handmade items, vintage (20+ years old) and supplies are allowed. Etsy doesn't get as big of an audience as eBay, but it is expanding and drawing in new attention weekly.

Etsy's fees are considerably cheaper than eBay's. They only offer 40 free listings if you refer a friend who then opens a shop. But otherwise, they charge a flat .20 listing fee for any item for four months. eBay's regular listings run from 1-10 days for comparison. Now, if you list multiples of an item (say a quantity of 10), and someone buys 5 of them, you will be charged .20 for each item, so your bill will reflect five additional .20 charges as renewal fees (four for the additional items the person bought and one to relist the remaining quantity). You are also only charged 3.5% of the item's value as a transaction fee.

On Etsy, buyers are allowed to pay in a variety of ways. Few sellers accept checks or money orders, so most only use Paypal and Etsy's Direct Checkout. Etsy's Direct Checkout allows buyers to pay with a credit or debit card through Etsy. The fees for direct checkout vary by country, but in the US it's .25 + 3% of the total paid.

You can view Etsy's Direct Checkout fees here: Etsy Direct Checkout Fees
And Etsy's seller's fees breakdown here: Etsy Seller Fees

Etsy uses a system of titles and tags for search. They also have their items in Google Product Listing Ads, so your titles are very important to be found there. The tags are how Etsy finds your items in searches on the site.

Back to our brown shirt. While on eBay you were good to just list the size, material and color, on Etsy, you need to go bigger. You need to think like a buyer, and use words in your titles and short phrases in your tags that a buyer would use when looking for a shirt like that. So your title on Etsy could read "Mens Unisex Lg Large Brown Dressy T-shirt New Cotton Designer High End Heavy Work". That's going to get you picked up if someone does a search for "mens large t-shirt", "heavy cotton shirt", "cotton work shirt", etc. Then in your 13 tags, you want to use different phrases taken from your title (limit of 20 characters per tag). So you could use tags like "cotton shirt", "brown work shirt", "brown t-shirt", "designer t-shirt", "large t-shirt", etc.

Also, while eBay pretty much has a built-in audience of buyers, on Etsy you need to do all of your own promotion work. It's very much like having your own brick and mortar store. Some common places to promote are Facebook, Twitter, Instagram, Pinterest and handing out business cards if you sell at farmer's markets or craft fairs.


Your Own Website



This one allows the most freedom, but also requires the most work. You can design your site however you want and use any number of online shopping carts. Paypal offers a shopping cart to use on your own site and the setup is fairly easy and painless (that's what I use on gypsy-red.com).

While you can design your site any way you want, and there are a number of places like Wix that make it pretty much point and click, maintaining your own site requires dedication and constantly looking to improve it and expand the offerings. It also takes a lot of effort to promote it and get traffic there. You also need to get very familiar with meta tags so you can be sure your site will show up in search engines.


Conclusion



There are a number of other options out there for selling online. Ruby Lane, Shopify, Storenvy and more are growing in popularity. Spend time on their forums where possible, read help articles, and figure out how their search functions are set up and will apply to what you're selling. It takes a lot of work to build a successful online business, and I know a lot of sellers who work 18 hour days on their businesses. But stick with it, be willing to constantly learn and adapt, research, research, research to find the right venue for selling your items, and you can make your business successful too.

Sunday, April 26, 2015

Turning Narrow Tubes and Straps Tutorial Video

One of the most frustrating things in sewing is having a narrow tube or strap you need to turn. You can buy turning tubes, but they're not easy to use and often don't go small enough for narrow (1/4") spaghetti straps or lacing. Using just a thick needle and some heavy duty thread, here's a tutorial on how to turn those tubes, no matter how long, quickly and easily.